Chef M&N

Chef M&N is a food & beverage consulting firm whose intent is to guide and help aspiring food entrepreneurs in setting up their businesses and scale them along the line. Founded by the award-winning chefs, Mr. Mani & Navin, Chef M&N is built with an inordinate amount of hard-earned expertise over a decade and above. The firm offers a comprehensive set of services starting from holistic hospitality, kitchen design, menu engineering, food styling, and bar & beverage solutions. The brand has positioned itself as a connoisseur in the industry who revels in joy by reaping success for its clients in the F&B market. The company’s website details all the essential services starting from the private dinners, gourmet kitchens and consulting to gain maximum traction from their desired audience.

Meal Maven

Client

Chef M & N

Services

Website Development

Technology

WordPress

PHP

MySQL

INDUSTRY

Food / Beverage

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Challenges

  1. Communicating their wide range of offerings in a visually compelling manner.
  2. Limited outlet to showcase their successful portfolios.
  3. Lacking a responsive SEO-optimised website to support the organic traffic from the local search results.
  4. Dilution of the core brand identity due to the inconsistent brand architecture as the linkage between the sub-brands and the parent brand is weakened.

Solution

Chef M&N is power packed with a WordPress website which is visually competing with the other similar brands in the market. The design has been built in a way where one gets a feeling of having experienced a full-fledged meal when they flip over each service page. Accordingly, it is a visual-centric website theme with the portrayal of the heroic images of the dishes, non-messy backdrops and sophisticated typography conveying class and convenience. Moreover, with the detailed breakdown of the service structuring, it becomes more user-friendly for the customers to navigate to the respective pages. Further, with SEO-optimised content rightfully placed under each service page, it becomes easier to generate organic traffic from search engines. Apart from this, considering the huge inflow of visitors from the mobile, the web platform is equally responsive for the mobile version too.

Impact

We value your steadfast growth.

A more refined website approach has brought visible results for Chef M&N in terms of boosted organic traffic each month by 49%. Considering their gathered expertise level over 20 plus years and earning a lengthy clientele, a separate space for enlisting the winning works has been made. Acting as a go-to portfolio, it further pulls trust, confidence and enhanced online credibility which automatically gives them a winning edge in the intensely competing food & beverage market. Further, enclosing a separate page for the other sub-brands like Habibi, Thara Local, and Da-Bang Burger necessarily closes the gap prevailing between the parent and sub-brand when it is taken under a single roof. Hence, a more consistent brand architecture is achieved for the brand. Overall, the website is a visual retreat through the placement of captivating images of enriched food and dining, yet it also cohesively protrudes a compelling message of hope for the aspiring culinary chefs in space.

Let your website walk the talk.

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